In the Media
Barbara Stewart has earned global media recognition for her insights as a researcher and keynote speaker on women and finance.
As the driving force behind the acclaimed Rich Thinking® research series, her work has been featured by major international news outlets across Europe, Asia, and North America.

Global Coverage
¿Cómo y en qué invierten las mujeres su dinero?
perfil.com, March 2019
Honesty is key to financial success
Australian Institute of Superannuation Trustees (AIST) - member newsletter, December 2013
Mulheres são avessas ao risco? A luta de Barbara Stewart, CFA, contra os estereótipos no mercado financeiro
Intelligência Financeira, May 2022
Mulheres sao avessas ao risco
itau, April 2022
Ela não é tão conservadora assim: sobre mulheres, investimentos e risco
Magnetis, March 2018
Been ghosted by a client? Try not to take it personally
The Globe and Mail, May 2026
As wealth industry prioritizes emotional intelligence, some female advisors see an edge
The Globe and Mail, March 2026
Hard earned truth: Investment fees are the enemy of returns
Prince George Post, August 2024
Empowering Women to Invest: Closing the Investment Gap
Morningstar.ca, March 2024
Three ways to create deeper connections with female clients
The Globe and Mail / Globe Advisor, March 2023
These traits can nip children's sense of entitlement in the bud
Canadian Family Offices, October 2022
Valeur Nette
premiersenaffaires.com, September 2022
Family Money: Two heads are better than one
Stingy Investor, March 2021
Investing in Equality
Winnipeg Free Press, January 2021
After The Fall: Canadian Women, Money And COVID-19
Chatelaine, June 2020
Rich Thinking Celebrates Ten Years of Ground-Breaking Research
The Analyst, May 2020
Mobile investment clubs are changing the world for female investors
Financial Post, March 2020
The Gold Standard Interview
Golden Girl Finance, March 2020
Women and investing: The rise of mobile investment clubs
BNN Bloomberg, March 2020
Rich Thinking
Forum Magazine, February 2020
How Smart Women Invest
The Dales Report, January 2020
WealthTech Trends to Watch in 2020
Xtiva.com, December 2019
Advisor risks arise from women’s financial attitudes
Wealth Professional Canada, November 2019
Women are risk aware... and why this matters.
The Money Show (2 minutes 40 seconds), September 2019
For many couples, diverging views on investing run deep
The Globe and Mail, June 2019
The financial deck is stacked against women. How can they recover?
The Globe and Mail, September 2018
A gender awakening
Wealth Management Professional Magazine, March 2018
Interview with Barbara Stewart
Golden Girl Finance, March 2018
How to save enough to retire after hitting the Big 5-0
The Globe and Mail, February 2018
Amplify
The Globe and Mail, January 2018
Ten tips for managing your finances this new year
She Canada, January 2018
Men are from Mars, women have particular investing needs
The Globe and Mail, November 2017
Women of Influence 2017
Wealth Professional Magazine, October 2017
What I learned while working with the wealthy
The Globe and Mail, October 2017
How to be a SHEpreneur - Part Two
She Canada, June 2017
Money & Millennials: Q&A with Barbara Stewart, CFA
Voleo, June 2017
Finance: la fin du boys club?
Conseiller.ca, May 2017
For investors’ sake, it’s time for the financial industry to grow up
The Globe and Mail, May 2017
How to be a SHEpreneur - Part One
She Canada, April 2017
Press Release: New Report Unveils How smart women are managing their money in 2017
March 2017
Radio interview with Amber Giro
105.9 The Region, July 2016
12 tips for the single woman looking to buy in Toronto
ilovetoronto.com, June 2016
Why millennials embrace digital advisories
The Globe and Mail, June 2016
Seven investment advisers tell us their biggest mistakes
The Globe and Mail, March 2016
International Women's Day Five Women to Watch
The Analyst (Toronto CFA Society magazine), March 2016
Why women are likely to spend more in retirement
The Globe and Mail, February 2016
Getting to alpha - Half-day conference addresses why gender diversity is a competitive advantage
The Analyst (Toronto CFA Society magazine), March 2015
Underserved women clients
Forum Advocis, March 2015
The future of women and finance
Sun Media, March 2015
One day, we’ll all be business feminists
The Globe and Mail, March 2015
Press Release: New Report Unveils the Future of Women and Finance
March 2015
Female clients embrace technology
Investment Executive, January 2015
Are most of us saving too little for retirement?
The Globe and Mail, December 2014
Evolving your TFSA to meet life's changes
Financial Post, December 2014
Why Female Experts Are Quoted Less Than Male Experts -- And How To Change That
The Huffington Post, October 2014
Who will be the next Canadian to win the Veuve Clicquot Business Woman Award?
The Globe and Mail, August 2014
Stuck? Try cultivating an 'aha' moment
The Huffington Post, August 2014
Stuck? Try cultivating an 'aha' moment
The Globe and Mail, July 2014
The importance of financial literacy
The Bottom Line, July 2014
One From The Heart
'The Analyst' - CFA Society Toronto, March 2014
New Report Unveils How Women are Getting Started in Investing
Yahoo Finance, March 2014
Financial fluency: bringing up the next generation
The Globe and Mail, February 2014
Interview with Masters of Mathematical Finance Program
University of Toronto, December 2013
How best to give daughters financial smarts
The Globe and Mail, November 2013
Gender and Investing: Where are all the women?
SocialFinance.ca, August 2013
Getting Started With Stocks
Morningstar.ca, July 2013
Charterholder Profile
'The Analyst' - CFA Society Toronto, June 2013
Rich Thinking
NUVO magazine - Summer Edition, May 2013
How smart women invest
Forum Magazine, May 2013
GoldenGirl Finance interview
April 2013
New Report Unveils How Women are Investing and Spending in 2013
Yahoo Finance, March 2013
CBC Radio - Host of 'Fresh Air' - Mary Ito - Interview with Barbara Stewart re: Women and Finance
CBC, August 2012
Portfolio Manager Practises What She Preaches
The Globe and Mail, August 2012
The Emergence of the 'Richer Sex'
The Globe and Mail, July 2012
Financial Confidence
NUVO, June 2012
Women's Financial Advice: Improve Your Finances In 10 Steps
Huffington Post, April 2012
Clients getting more face time with financial advisers
The Globe and Mail, April 2012
The Feminine Side of Finance
Advocis, April 2012
A woman's guide to 'thinking rich'
Golden Girl, April 2012
Money advice: 10 essential lessons from successful women
Chatelaine, March 2012
Women's financial literacy doesn't come from textbooks
Yahoo! Finance, March 2012
Money, work and the value of self-worth
The Globe and Mail, March 2012
Women learn money lessons best through stories: report
Vancouver Sun, March 2012
How Women Learn About Finances
Advisor.ca, March 2012
New Report Unveils Universal Ingredients to Women's Financial Confidence
Press Release, March 2012
Having it all depends on what 'all' means
The Globe and Mail, February 2012
Female Factor - Do women clients seek out female advisors?
Advisor's Edge, May 2011
The untapped market
Advocis, April 2011
Women make most money decisions
Investment Executive, March 2011
Women and Finance
NUVO Magazine, March 2011
More women holding household purse strings
Metro, January 2011
Canadian women aren't shopping bag princesses
Chatelaine, December 2010
A 'radical' look at women's finances
The Globe and Mail, December 2010
Women have the last word on household spending: poll
Moncton Times&Transcript, December 2010
Women capable, just not confident, with finances
Toronto Star, December 2010
Survey dispels stereotype of women as financially powerless
Investment Executive, December 2010
Survey: Women wield financial power
Advisor.ca, December 2010
Women confident about handling money
Windsor Star, December 2010
Financial Lives of Girls and Women
Press Release, December 2010
Audio: 680News Toronto Radio Interview
December 2010
Audio: 570 Regina Radio Interview
December 2010
Audio: CHML Hamilton Radio Interview
December 2010

Mujeres inversionistas y las nuevas tendencias en las industria
besafeinversiones.com, March 2019
CNN Chile Interview
CNN Chile, October 2018
Investigadora: "Búsqueda de independencia financiera es lo que motiva a las mujeres a invertir"
Diario Financiero, October 2018
Gurú en temas de diversidad en finanzas, Barbara Stewart, será el plato fuerte en Seminario Anual de CFA Society Chile"
AdPRENSA, October 2018
Money in relationships
Female Invest “Going for Gold”, December 2020
Empowerment of a New Frontier
FX Beauties, July 2019
Det er en myte, at kvinder er bange for at investere
See full article
See English translation
Information, March 2019
Danske Bank: Vi har været lidt for maskuline
Børsen, June 2017
"Stiletter og læbestift hører også hjemme på aktiemarkedet"
Finans, October 2015
"Det gik op for mig, at der kun fandtes negative historier om kvinder or penge"
FinansWatch, October 2015
Barbara Stewart about risk and her journey
ADA Economics, July 2022
Barbara Stewart on business models and what inspires young women to invest
ADA Economics, July 2022
Women and money making: What’s your business model?
City A.M., March 2022
5 Myths on Women and Money: Wall Street Isn’t Just for Men
FX Daily, August 2021
How Women Manage Their Money and Take Risks
The Purse Podcast, August 2021
5 Myths about Women and Investing
City A.M., June 2021
Covid's catapult: four positive trends for women
City A.M., January 2021
Embracing Serendipity for Business Success
Women in CLOs presentation, October 2020
The future is female: COVID-19 fuels a surge in women entrepreneurs
CITY A.M., October 2020
Four fintech forums growing in importance to women investors
CITY A.M., May 2020
10 Years of Rich Thinking Research: The Purse Podcast with accompanying video montage
youtube.com, March 2020
What motivates women to invest? Our survey results are in
City A.M., January 2020
Women and Wealth: Three findings and their risks
City A.M., December 2019
For high-net-worth investors in America, planning is key to confidence in financial goals
The Economist Intelligence Unit, November 2019
Onko verotietojen julkaiseminen kateutta?
Helsingin Sanomat, November 2017
Tytöille ei puhuta sijoittamisesta
November 2017
Women as investors
Viisas Raha, November 2013
Business in society: contributing to create social value
Women’s Forum for the Economy & Society, November 2016
Les sept conseils incontournables pour réussir en finance lorsqu’on est une femme
EFC - efinancialcarriers, June 2015
Which investments appeal to women? Why gender matters in finance
fncs.fnlondon.com, December 2019
Beratung der Zukunft: Worin liegt der "Value over Robot"?
Finanzwelt, September 2018
Konur fjárfesta ekki ödruvísi en karlmenn
Viðskiptablaðið, April 2014
Persónuleiki hefur meira að segja en kyn
RÚV online, March 2014
Konur ekki áhættufælnari (TV interview is in English)
Viðskiptablaðið TV, March 2014
Konur ekki hræddar heldur meðvitaðar
Morgunblaðið, March 2014
Konur og fjárfestingar
Kvennablaðið, March 2014
Konur hafa setið eftir þegar kemur að fjárfestingum
Visir, March 2014
Now is the time to invest in yourself
The Marker Woman, April 2016
Invest for yourself: forget stereotypes and start earning!
The Marker Woman, April 2016
2014 White Paper Launch Video
Tel Aviv, February 2014
Women in Investment Management Initiative launched
BizWeek, April 2016
Den største risikoen er å ikke ta risiko
Dagens Næringsliv, March 2017
Are Women Risk-averse?
FQ (Financial Quotient) Mom, July 2019
FQwentuhan with Barbara Stewart CFA
FQ (Financial Quotient), June 2019
The alternative investment gender gap: Marketing to female clients
The Business Times, December 2024
How smart clients invest in themselves - and why
The Business Times, March 2023
Women and wealth: Three findings and their risks
The Business Times, December 2019
Machine learning: Changing the game for women in 2018
The Business Times, January 2018
Chasing the feminist dollar
The CFA Singapore Quarterly, May 2015
Barbara Stewart: Ko bodo finance bolj zabavne, bo v njih delalo tudi več čensk
finance.si, March 2018
CNBC Africa television interview
CNBC Africa, April 2016
¿Cuál es su mejor consejo para el éxito empresarial?
Funds People, March 2020
¿Por qué invierten las mujeres?
Funds People, February 2020
El feminismo tiene mucho sentido desde la perspectiva del negocio
Finanzas Inversión, November 2015
In 2015 Feminism Is A Business Issue
FundsSociety, October 2015
I Foro CFA Spain "La mujer en el futuro de la industria financiera": Todos seremos feministas en las finanzas
FundsSociety, October 2015
Forskarens tips för att lyckas med dina investeringar
Nordeafunds.com, April 2024
Join the Cool Club
Nordsip, March 2021
Women and Mentorship – It’s Complicated
Nordsip, April 2020
Barbara Stewart viger sitt liv åt kvinnors investeringar
Dagens Media, April 2019
"Smart Women – Big Ideas – March 7 lunch"
KvinnoKapital, March 2019
"What Women Want"
nordsip.com, March 2018
"Relieving the tension of opposites"
nordsip.com, March 2017
"Proffset: Så investerar framgångsrika kvinnor"
Di.se, March 2017
"Nordea podcast - International Women’s Day" – in English
Nordea, March 2016
Kvinnor och pengar
Feminvest, October 2015
NASDAQ Stockholm Ladies' Night May 5, 2015
Nasdaq, May 2015
"The Future of Women and Finance: Rich Thinking 2015 Research Launch"
Nordnet, March 2015
The future of finance: more women = more money.
Life as an Investment, March 2015
"Vändningen är nära"
EFN, March 2015
Nordnet Interview
Nordnet Live, February 2014
"Kvinnor fattar ofta de stora besluten"
SvD Näringsliv, February 2014
Rich Thinking at NordnetLive - How Smart Women Invest (video)
Nordnet Live, February 2014
Do men and women invest differently?
Svenska Dagbladet, October 2013
"Global Trends: Women and Finance"
The White Spaces Show, July 2021
"Smart Women - Big Ideas" - CFA Society Switzerland presentation
youtube.com, September 2019
La finance au féminin
allnews.ch, September 2019
CNN Money Switzerland Video Interview
CNN Money Switzerland, May 2018
CNN Money Switzerland TV Interview
CNN Money Switzerland, May 2018
Kadın ve finansın geleceği tartışıldı
Finans Gündem, March 2015
Accenture - International Women's Day,
Four Seasons Hotel - Sultanahmet, Istanbul, March 2013
The Risks of Being Risk Averse
LA Times 2024 Inspirational Women and Awards, November 2024
Women's Wealth & Technology: Three Themes for the Future
Voice America Technology Revolution Radio, July 2022
Financial Advisers and Female Clients: Risks and Opportunities
CFA Institute Take 15 podcast, June 2020
CFA Society New York presentation
CFA Society New York City, November 2019
Global Study Shatters Belief That Women Investors Lack Confidence
Forbes, March 2017
Women’s Actual Influence On Business Is Profound
GlobeSt.com, San Diego, October 2016










